3 Places to List your Bakery : Digital Marketing for Bakery
Wouldn’t it be fun if you could share the smells of freshly baked buns and breads online? Customers are drawn to smells and these generate most of the walk in traffic for bakeries offline.
While we haven’t yet discovered the technology or AI to share smells online yet, we still can entice customers to our bakery online.
This is how you can generate online traffic, brand awareness and sales to your bakery online.
3 Easy Marketing Strategies for your Bakery Business
There are numerous ways to market your bakery and let’s look at some simple easy ways to market your bakery online. There are two primary goals while marketing online – brand awareness and sales.
Not many or maybe nobody knows about your bakery, its location or what your specialties are.
Spend 10% of your advertising budget on creating brand awareness. When people think of a drink, they usually think of Coke or Pepsi. When they think of sporting shoes they think of NIKE
When they are thinking of cakes, donuts or pastries, they should be thinking of your bakery.
This is a long drawn process – think long term. Spend some money in spreading awareness to your bakery.
The more people view your bakery name, the more ingrained it gets in their mind. Lets move on to the marketing strategies for your bakery.
Start a website
The first thing you should focus on is starting a website. Most bakers are hesitant to do this, thinking that this is a lot of work and involves a lot of learning.
While there is a learning curve to this, having a blog or website can be helpful in the long run.
Having your own website will send a steady stream of organic traffic to your bakery and helps in generating brand awareness.
There are free and paid ways to start a website. You can use Blogger.com to start a free website. This will help you get started and overcome the fear of starting a website.
Once you feel confident or have gained some expertise it is advisable to purchase your own domain and hosting. If you are confident then host your own wordpress blog.
If you are still unsure, purchase a site on wix.com Wix runs a lot of offers and you can setup a website in a matter of seconds.
You can also get a free website like the one below using Google My Business which is the next place to help you take your business online ( or should we say the first)
Get Listed on Google
Google has a suite of tools to help small business owners and one of them is the Google My Business Listing.
Create a listing on Google My Business. This will help your business get noticed when people are searching locally. This is something every business owner should do as the first thing. Not only will this create brand awareness, it will also help in generating almost instant traffic.
To get started, create a Google My Business Listing, and wait for Google to send you a postcard with a pin. This postcard should reach you within 7 days.
Enter this pin on Google My Business to get your listing verified.
You can create a free website if you do not have one, else link your existing website to this Google My Business Listing
GMB lets you add posts, share pictures of your baking goods, coupons and deals.
You can get insights on how many people visited your business, saw your posts, place a call or visited your shop.
This is valuable information for a bakery. It will help you understand what people are looking for.
Share your Bakery on Business Profile Sites
Apart from Google My Business you have other sites which have been specifically created for creating business profiles and helping small business owners.
These websites are great sites to get your bakery listed on. Some of these are
- Yahoo! Local
- Trip Advisor
There are many business review websites online. Some are country specific, some operate worldwide.
Look up your local classifieds, yellowpages and review sites such as Yelp in your country.
Create a listing on these websites. You can always hire a freelancer or purchase a gig on fiverr for this.
Things to note while creating the listing are
- Make sure that your Bakery Name is spelled correctly and should be the same everywhere ( on Google My Business, on Business Review Sites, on Youtube)
- The address should be accurate and the same on all websites and channels
- The email address should be consistent across all channels
- The Phone number has to be the same across all channels
Why is this necessary?
This will ensure that Google can identify your channels because Google will track your bakery using the Name, Address, Pair.
What if your business is already Listed?
This is quite common. If your bakery has been around for a while, chances are that there might already be listings on these websites. In that case, just claim the listing as your own.
Then update the listing and ensure that all the data is accurate.
Support your listing with pictures and videos ( if the website allows) of your bakery, your baking goods and services.
How to Promote a Home Baking Business
I found the easiest way to promote a home baking business is via whatsapp and Instagram.
You can always use the above three strategies as well.
The easiest way though is to use whatsapp.
Whatsapp has a business version which can be used to send automated messages and share products and menus.
There are many home bakers who use Whatsapp as their primary means of making sales. Another platform preferred by bakers is Instagram. This is a visual platform and is search engine friendly as well ( this means images and posts get indexed on google).
The visual search is very effective in capturing attention of customers. Use the geotag feature to target your location in your posts.
Take advantage of IGTV, this has great reach. Short visually appealing videos can gran customers attention.
There you go some really simple yet power packed strategies to promote your bakery online.
This post was written by Latha, a digital marketer who helps small business owners gain visibility online. You can read up how other people are marketing their small business using instagram.